¿WHAT IS SUSTAINABILITY FOR US?
Sustainability is not about storytelling but about decision-making. It is not measured in words but in actions. In our sustainability journey, our steps are called: Sustainable Strategies. Each strategy is designed to reduce negative externalities within our value chain and create positive ones. Each company has a different materiality, which are the issues that are more relevant because of their impact on the stakeholders. Our material topics are: Labor conditions and textile waste.
Sustainability is a horizon to move forward. It must be surreal, utopic, and beyond our current limits; to move forward. Nonetheless, it is seized by achievable goals to initiate the change. Sustainability is when the question “why?” goes over the “what?”. Our purpose must go beyond creating a name, a product, or a service; when we think about our business from a sustainable point of view, we open our eyes to understand our role within the big picture, within our society, our country, our species, our ecosystem and within the world as a whole. Starting from there, the brand becomes a tool for the common good. We believe that one of the roles of companies in sustainability is linked to redirecting their creative capital in efforts to reduce the impact of their processes, as well as to create and guarantee stable and fair employment opportunities, linked to rethinking the business models to redistribute the income generated equitably and diminish the pressure on raw materials. Companies are the basis of our society, and the dynamics that we promote within them will be reflected in the people and our environment.
Disclaimer: This is a dynamic document. We are working towards this vision of sustainability, though we haven’t fully covered all the aspects mentioned. This vision, as well as the soul of the company, might change further in time as everything changes.